"Consistency, clarity, and authenticity are the holy trinity of a great brand."
Quote from the book: Make a Name for Yourself by Robin Fisher Roffer.
Brand consistency can only follow by brand loyalty. When developing your brand, study it's most important qualities, key attributes and define it's characteristics.
Be authentic. Dig deep into who you are and what you believe in. Your brand must reflect your authentic self. Focus on what is unique about your brand, don't try to be identical to another brand. This is what will set your brand apart, thus building confidence.
There is only one YOU in the world, why not make your brand the same? You can make this happen because you are the ONLY one that can pull it off!
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July 10, 2008
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Pink Friday...every Friday at MMP!
My Businesses
Favorite Blogs
- All Bliss Be Thine Pink Pearl Girl
- Angel Heart Designs
- Avalon Rose Design
- Beloved-Creations
- Bunny Rose Cottage
- C'est Chouette|Pillow Talk
- Clutterbug Studio
- Cottage Violets
- Extra Sprinkles
- Forget Me Not Dreams
- Gilded Rose Collections
- Grandma G's
- Hydrangea Home
- Janet's Creative Pillows
- Katies Rose Cottage
- Little Lotti's Storybook
- Lucy's Lounge at Tutti Chic
- Make Mine Pink
- Mamas Pocketbook
- Maybe Life Really is...Just a bed of roses
- Miniature Patisserie Chef
- My Cozy Cottage World
- My2Roses
- Noelle Garrett Designs
- Pale Pink and Roses
- Patricia Rose
- Preserve Cottage
- Retro Whimsy Greetings
- Retromanitc Antiques
- Rose Petals and Blooms
- Shabby Rose Cottage
- Shabbyfufu
- Silver Spoon Scraps
- So Shabby Pink
- Sweet Necessi-Teas
- Sweet Remembrance
- Sweet Yesterdays
- The Brown Bee
- The Cottage Gate
- The Junque Trunque
- The Pinque, Inc. Diaries
- The Polka Dot Rose
- The Vintage Nest
- Treasured Heirlooms
- Tuscan Country Home
- Two Sisters Bath and Body
- Whimsy Pink
Great post Roxie, It's so true.
There is only one you, we must make the most of it!
xo Cathy
Posted by: Cathy Scalise | July 10, 2008 at 09:08 AM
That's so true Roxie! I have you to thank for helping me find my BRAND! Thanks sooooo much!
Posted by: andrea | July 10, 2008 at 04:27 PM
Hi Roxie~ I think you've probably been tagged for this one, but I don't know many bloggers, so I hope you don't mind. The rules will be on my blog tomorrow morning if you wanna play. Have a wonderful weekend!...Andrea
Posted by: andrea | July 26, 2008 at 11:57 PM
Hi Roxie.....Sure wish I could meet you at the retreat but unfortunately that isn't going to happen for me this year. Hope all is well with you and you are all settled in to your new home!
Pink hugs,
Debbie
Posted by: Debbie | August 07, 2008 at 12:13 AM
Great Post and great book! Branding is VITAL to our success as a small business. I personally don't want to get lost in a sea of businesses.
Posted by: Joyce Lucas | August 11, 2008 at 08:40 AM
Check out my blog for your surprise!
Lisa
www.palepinkandroses.com
Posted by: Lisa | October 22, 2008 at 08:35 PM